The basic idea of Google analytics is to help you create a custom URL address that automatically feeds its own tracking data to Google Analytics tool. By adding your own parameters to the link, you can easily track your campaign to see both the effective and not-so-effective campaign. Based on the generated analysis, it will be easier for you to adjust your marketing ideas. In other words, Google URL Builder adds tracking codes to URL so every click and visits can be tracked quickly. Here is how to do that.
To add the required parameters, go to Google Analytics URL Builder and fill the provided form. There are five parameters provided, but only three of them are compulsory including:
• Campaign Source (utm_source): this will identify search engine, newsletter name, and other sources (such as social media posts and email) of your campaign
• Campaign Medium (utm_medium): the medium for your campaign. It can be a blog name, PPC, email, etc.
• Campaign Name (utm_campaign): use an easily distinguishable name to identify the campaign. The name will be the text that appears to represent the campaign in Google Analytics.
With all the compulsory fields filled, click the “GENERATE URL” button at the bottom of the form. Use the generated URL instead of the regular link in your email, social media posts, or blog articles depending on your medium.
Note: UTM stands for Urchin Tracking Module. Google purchased the company in 2005 and rebranded it Google Analytics. Using Google URL Builder is easy and it is probably the most popular tool, but it is not the only utm builder you can use. It is even possible to manually tagging you url.
Once the generated URL is used, you can see the results in Google Analytics. Login to your Google Analytics account and go to: Acquisition > Campaigns
Some of the most important things to look at are the number of visits you get from your campaign, how long do all visitors stay on your website, how many pages they visit on average, and the percentage of visitors who saw only one page and left (bounce rate). Based on the analysis, you can determine which page that attracts most visitors and adjust the rest of your website to minimize bounce rate. To get detailed reports about Conversions, click dropdown box at the bottom right of the report. The conversions will track product purchase, contact from submissions, and newsletter subscribers